Content marketing has become increasingly common in the digital strategies of large and small companies, helping to achieve numerous objectives, ranging from attracting new customers to new ways these consumers perceive brands.
If you are still afraid of including content marketing in your business strategies, see some of the real benefits it can bring to your company’s reality. Check out!
1. Increased Trust
If you work in sales or have been a businessman for a long time, you must know how fundamental trust is for consumers to do business with you and do so again.
With the advancement of the internet, however, the consumer profile has changed, and today, it is natural for many people to research their doubts about companies before deciding on this or that brand.
Therefore, if you have a solid digital brand – and one that offers content with high informative value, the chances of these consumers trusting your brand more increases as you become recognized as an authority within your sector.
2. Customers Ready To Close A Deal
Is it amazing if your sales teams could dedicate their time to making sales? Anyone in the field knows that salespeople often accumulate roles responsible for attracting and educating customers.
With content marketing, this initial work of attracting and preparing consumers is done entirely by the marketing team, which transfers only qualified leads to the sales teams – and, therefore, ready to buy from you.
This optimizes salespeople’s time and focuses your team on doing what they know best, which is selling.
Furthermore, due to all the contact this consumer has previously had with your brand through focused and journey-oriented content, they are already much more informed about your business, the field in which you operate and the value of your product or service.
3. Reducing The Cost Of Acquiring New Customers
To transform a potential customer into a customer, there are a series of costs involved. However, with content marketing, it is possible to reduce these values.
In addition to being cheaper than traditional strategies, content marketing also has another advantage that directly affects the return on investment (ROI): the power of measurement.
This means that while a strategy is running, it is possible to monitor how it is behaving. If the returns are not adequate, it is possible to modify the course of action in time, reducing losses and optimizing the value of your investment.
Furthermore, with a single piece of content, you can, for example, nurture or attract multiple leads, reducing efforts and costs. Not to mention that it is much more economical to produce content for the network than investing in advertisements in traditional media.
4. Improves Relationships With Your Stakeholders
Content marketing is an excellent tool for improving communication between your company and the audiences that are interested in it. Much more than just closing sales, you will be able to convey the values of your business and listen to what your customers have to say about you.
This more assertive communication brings numerous benefits, such as greater customer recognition of your business, increased profit margin on your products or services, higher loyalty rates and even greater possibilities for innovation.
When your company shares valuable and informative content, you convey that your business cares about people and not that it is just a company focused on profits – and this completely changes your customers’ perception of your company.
You can also use interaction channels to measure your consumers’ satisfaction and also use some of their ideas to improve your processes and products, innovating and standing out.
5. Increased Loyalty Rate
Loyal customers mean lower expenses on acquiring new customers and the certainty of an X amount of sales to maintain your business’ cash flow.
Furthermore, loyal customers still tend to refer your company to other people, increasing the penetration power of your brand and allowing you to sell your products or services at a higher price than the competition – as it is not the decisive factor for these people to buy from you.
But how can you retain these people? Demonstrating that your company cares about them, offering informative content and helping your clientele gain knowledge and solve their problems.
All of these, of course, are basic premises of content marketing. With a good strategy, it is possible to have customers and true fans of your business who will disseminate your content, recommend your brand and even defend it.
6. Increases Brand Visibility
Today’s internet is a network of unimaginable size, and being able to stand out in this environment is not one of the simplest tasks. Just having a website and a profile on social media does not guarantee access or engagement – essential items for any business.
But, counting on content marketing as an ally, you can reverse this situation. This is because it is one of the leading SEO tools, a set of techniques that allows you to position your website more attractively in search engines.