As we can see, digital transformation, which has IT as its main pillar, presents trends with the potential to change the entire structure of a company.
Unlike the traditional business model, where IT is just one sector, this department now finds itself at the center of startups’ strategic planning.
Following this thinking, we can understand why changes occur in organizations from the most varied segments.
How Digital Transformation Is Impacting Different Verticals:
Blockchain
Blockchain is a type of technology aimed at the financial market, involving the world of virtual money transactions or cryptocurrencies, such as the famous bitcoin, which emerged more than ten years ago.
It works through a highly encrypted system that provides each transaction with a unique digital signature, guaranteeing the authenticity and security of the document and preventing its tampering.
Although not fully established, blockchain has vibrant potential for the future of digital transformation.
Its computing power, mobility, privacy and encryption characteristics, for example, match the corporate market’s expectations to innovate and offer the best experience to its audience.
Internet Of Things (IoT)
The Internet of Things (IoT) is a technology that connects objects and people through the internet.
She can connect physical structures through intelligence. Thus, several appliances and devices are now connected, such as TV, cars, cell phones, and refrigerators, among other electronics.
But its usefulness is not limited to using personal devices and the idea of smart cities. It is also used in industries (IIoT) to empower all its engineering with sensors and software, analyzing data to create increasingly incredible machines.
This communication between machines and people enables even greater autonomy in decision-making, being more straightforward and less centralized.
Human Resources
The digital transformation in human resource management brings company employees more comfortable and stimulating experiences.
Software tools and collaborative platforms make operational work more streamlined, and the creative side becomes more agile, making the team more engaged. In the long term, it is possible to notice the reduction of costs within the department.
More than that, the use of technology makes it possible to pay more attention to the human side of teams, expanding the innovative potential of each professional and bringing much better results based on constructive ideas.
Financial
In addition to the growing cryptocurrency market, other technology points and practices benefit the financial side of life in society.
Digital tools that prevent fraud, the increase in the number of payments and transactions by smartphones, and the management of financial contracts in a digital way, among others.
Digital transformation has also revolutionized how we deal with money, and companies have already realized this, adding as many possibilities of use to their financial control.
Retail
Retail, already called retail 4.0, is one of the sectors where digital transformation is most visible.
In addition to the explosion of e-commerce, omnichannel initiatives and the proposal of integration between physical and virtual stores are increasingly elaborated, seeking to offer a unique experience to customers.
Behind the scenes of the entire buying and selling routine, technology has also become indispensable. It allows for real-time stock control and analysis of user purchasing trends and helps generate new insights into the business.
Tourism
Have you ever stopped to think about how digital transformation impacts the tourism sector? Because being a matter of survival, those who have businesses in this field also need to prepare.
At this point, we can cite changes such as the popularization of hosting services such as Airbnb and Booking.com.
With the need to facilitate access to tourist services, airlines and hotels began to invest heavily in more optimized sites with user-friendly interfaces and automated systems for purchasing tickets and booking accommodation.
Marketing
Digital marketing is more strategic and focused on the customer journey. Understanding this journey was necessary to view consumers’ diversification of options at their fingertips through digital transformation and the internet.
It’s not just about selling a product or service; it’s about understanding the customer’s needs and how your business can help them, making them aware of this during the process too.
Likewise, with the increasing use of social networks, companies need to understand how to take advantage of them to do business, adapting to the different channels and audience profiles of each.
Now you know all about digital impacts in the corporate world. Likewise, you know the importance of looking for opportunities in these technologies that can benefit your business during the adaptation process, which is inevitable.
Also Read: Technological Innovation For Companies
