CRM in small businesses is valid for any organization. In this sense, CRM has some handy functions. Understand some of its features!
It is no longer necessary to download programs on your computer to access the tool; the entire process is done online and can be shared with your team. In cloud technologies, the software is installed on the service provider’s equipment, and you only pay for access to them through the internet.
The best feature is that access is not restricted to the desk or a specific sector with cloud storage. All information can be accessed from any equipment or space that has internet.
Enough wasting time! CRM automates everyday tasks so you can focus on more relevant jobs. Companies in which the sales sector needs to make customer calls can organize contacts using this strategy.
Although it looks like an electronic agenda, CRM allows companies to work in a more integrated way and closer to the customer, with quick access to their profile, report generation, task scheduling, and activity reminders.
Each segment needs specific software and must find the best one to serve it. Smaller companies can start with simplified solutions and evolve as they expand.
What Should A CRM For SMEs Have?
Unfortunately, many small and medium-sized businesses are still reluctant to adopt new technologies. Whether because of the upfront costs or they are not familiar with the latest platforms, they end up missing out on the benefits these tools offer. See below the great uses of a CRM for SMEs!
Control Activities And Tasks
Of course, not all company activities can be automated, as they depend on specialized human knowledge. However, the large volume of administrative bureaucracy often limits the time dedicated to those more important and complex activities.
This is even more of a problem in small and medium-sized businesses, where limited staffing forces each employee to be responsible for multiple roles. In this case, automation is a hand on the wheel to unburden teams and allow them to focus on what is most important to the business.
Optimization Of Internal Communication
The fluidity of any business’s work is directly associated with the effectiveness of communication between its team members. CRM is a vital tool in this sense, as the software allows storing all company information in a single place.
This way, data sharing between personnel can be done in a matter of seconds, ensuring that everyone is aware of what is happening inside or outside the organization.
Customer Behavior Tracking
Tracking customer habits is always complex, even talking about small businesses. Without a digital tool, much vital consumer behavior information goes unnoticed, compromising sales performance.
Better Marketing Campaigns
CRM can collect a large volume of data and analyze it automatically in a way that human hands could never do. With this, teams can better understand what motivates their consumers throughout the sales funnel, creating more attractive marketing campaigns based on their preferences.
In this way, customers will receive the right product when they need it most, which increases customer satisfaction and, consequently, their loyalty.
Better Customer Support
Even if a company specializes in selling products, customers expect additional services to be available, primarily supporting before, during, and after-sales. No matter how good the product is, customers can easily back out of a purchase if support is lacking.
In the same way that it improves marketing campaigns, the collection of data by CRMs also favors the support given to customers. Knowing your interaction history with the company, shopping habits, doubts, and other relevant information will make you aware of your consumers’ most significant needs.
With this, your team can go directly to the heart of the customer’s problems, offering precisely the solution they are looking for more quickly.
Increase In Average Ticket
The average ticket is a metric that indicates the sales volume for each consumer. In other words, it points out how much profit each customer produces for your business in a given period. In this way, increasing the average ticket necessarily means making each customer buy more from you.
As seen in the previous topics, CRM directly influences customer loyalty. With more efficient marketing campaigns, improved customer support, and satisfaction, they will inevitably prefer to buy from you again rather than start their purchase cycle elsewhere.
Mobile Application Development
As mentioned earlier, one of the characteristics of CRM is its use in the cloud, which can access it from anywhere. You won’t be carrying your company’s computers with you wherever you go, but cell phones and tablets for sure.
Thus, checking the CRMs that have mobile versions is essential when choosing one for your company to use on mobile devices. That way, your team will make the most of the benefit of remote access, being able to access them from home or while on a business trip, for example.