Currently, Instagram is one of the main channels used by companies that want to promote their products or services in the digital world.
That’s because it is a viral platform and used by billions of people around the world 24 hours a day, seven days a week. It is precisely for this reason that many entrepreneurs, entrepreneurs, and managers wonder what it is possible to do to improve their conversions on Instagram.
In today’s article, you will discover ways to optimize your marketing plan for this social network to bring better results. So keep reading!
Check Out Five Ways To Improve Your Conversions On Instagram
Do you get a lot of engagement with your posts but few conversions? Next, check out five ways to improve your conversions on Instagram to increase your leads and sales:
Optimize Your Instagram Bio
On any Instagram profile, the bio is like a business card. After all, when potential customers land on your page, it’s the first thing they’ll see. That said, we know the space is small, with a limit of only 150 characters. However, if you are concise and creative, there is plenty of room for lead generation.
Here, it is worth using keywords and explaining a little about your business and the products or services you offer. It is also possible to add hashtags, and if there are any characters left, you can put a CTA that points to your link in the bio.
And speaking of which, you can put the URL of your website so that followers can access your company’s domain. But in many cases, it’s a good idea to use an Instagram-focused landing page app to add multiple links to generate leads and conversions, like Link tree, for example.
Build Trust And Provide Value By Creating Relevant Content
Now that you have a well-built bio, the question is: how do you get people to click on the link, make a purchase, and convert? If Instagram users don’t know about you or don’t have a reason to engage with your content, you might have a hard time generating leads.
Precisely for this reason, it is super interesting to invest in the creation of relevant content. Take the time to build trust and establish credibility through them and various other strategies. That way, it will be easier to improve your conversions on Instagram.
Implement clear CTAs in your content to improve your Instagram conversions
Producing high-value content is a smart way to gain followers and create countless lead generation opportunities. But it’s important to remember that posting helpful posts or authentic content will not automatically increase your conversions.
When you want followers to subscribe, click, buy or take any other action, tell them precisely what to do. Adding clear CTAs to your Instagram content can completely change the way people respond, transforming your conversion rates.
Set Up Instagram Shopping
If your business can sell products online, this social network makes it even easier to drive conversions. You need to configure Instagram Shopping and add your product catalog.
Once the platform reviews your catalog and approves your account, you can start using the shopping features. This means you can tag products whenever you post, whether in feed, stories, or reels.
When followers see tagged products, they can tap the Shopping icon or individual items to see details like product names and prices. They can also tap again to see the article in their Instagram store. You can complete the purchase or visit your external e-commerce store.
Create Instagram Lead Generation And Conversion Campaigns
Once you’ve built your audience, you can start advertising on Instagram. If adding leads to the sales funnel is your priority, start by creating a lead generation campaign. If your goal is for your audience to make a purchase, sign up for a free trial and create a conversion campaign.
Also Read: 5 Mistakes Companies Make On Social Media
