Interactive marketing is a crucial strategy for developing a brand today. After all, the relationship between companies and customers continues to evolve.
Many consumers expect brands to be accessible and responsive. In addition, they generally prefer those who understand and engage with them. Therefore, knowing what interactive marketing is will help you develop sound strategies.
In this article, we will answer that question, bring you different types and methods of interactive marketing, and show you how to implement them. So, keep reading!
What Is Interactive Marketing?
It’s a two-way approach to marketing that focuses on interaction and collaboration. Instead of simply talking to your customers with a one-way marketing flow, an interactive system makes it a group activity.
This makes it a perfect companion for conversational marketing. After all, both focus on building relationships and meaningful interactions that go beyond the often cold and impersonal approach of traditional marketing.
Next, we’ll talk about common forms of interactive marketing and how they can be done conversationally.
What Are Examples Of Interactive Marketing?
Here are some tactics to consider when developing an interactive marketing strategy! Test Questionnaires Quizzes often entice customers with the promise of fun and teaching them something new. Many people love to share their results, showing your business to a new audience without requiring additional work from you.
Search Marketing And Targeted Ads
Search Engine Marketing (SEM) is a powerful tool in interactive marketing. Best practices are related to optimizing the site to perform better. Thus, it will appear better positioned in search results. SEM also includes paid advertising strategies.
Targeted ads ensure that specific audiences see your posts. You can also use display ad strategies to show them to people who have viewed particular products and encourage them to buy yours. Many customers are likelier to purchase merchandise they find through advertising relevant to their needs.
Polls encourage customer engagement and entice users with the promise of instant feedback . Many people participate to see how others have responded and how they align with their response or opinion.
This survey can help strengthen your relationship with the public, allowing them to share their opinion on company decisions. Let’s imagine you have a pizzeria. Then you can use polls to get customers to vote on the unique flavor of the week or which product they would like to receive a discount on.
Calculators help customers learn more about your product or service’s potential benefits. With them, consumers will receive quotes on the cost of choosing your company and assist them in the research process.
Meanwhile, calculators benefit your company as a way to gauge the quality of your leads. For example, a realtor might offer clients a tool to assess a home’s price range. Also, determine the best monthly mortgage payment range based on your finances.
Interactive videos allow users to choose their own viewing experience. This strategy attracts customers and keeps them engaged as they watch, offering occasional questions or prompts during the video.
Each user has a unique experience based on their choices, and this tool offers a viable alternative to traditional questionnaires.
Email marketing campaigns are an efficient, often cost-effective way to engage with your audience. They can help you promote your existing interactive material, including links to a new quiz or calculator tool on your website.
However, the content of your email can also be interactive. For example, a candy store might send a promotional email with a clickable picture of a candy box. Clicking reveals a discount code for the next purchase.
Hashtags On Social Networks
Social networks are an integral part of interactive marketing. Using a hashtag allows you to establish the purpose of your strategy. This helps users quickly understand what you are trying to accomplish, join the conversation, and increase the visibility of your campaign. The hashtag also creates a place that centralizes all the posts it has included.
Contests On Social Networks
Contests on social media are effective methods of interactive marketing. Customers usually like it because of the possibility of winning some prize.
Many contests integrate with other marketing tactics, such as using a hashtag or filling out a questionnaire to enter.
They often also have an element of going viral, and users can share them, especially if there is a possibility of receiving more points.
Also Read: How To Develop A Marketing Plan In 7 Steps