Conversational AI: We know that it is essential for any company to provide quality customer service. With this in mind, Artificial Intelligence technology evolved from simple bots with ready-made responses to conversational AI.
This technology makes the conversation with the customer more natural, and it looks like he’s talking to a human on the other side of the screen. In this way, the company manages to promote a humanized service using bots that handle the great demand of customers.
In this post, you’ll learn about conversational AI and discover the five benefits of implementing it in your business. Follow up.
What Is Conversational AI?
Conversational AI is a technology capable of better understanding the messages and audio sent and responding faster. This brings better quality to the customer experience with the company.
Conversational AI can do these things because it relies on Neural Language Processing (NPL). This technology helps technological devices understand humans’ natural language; that is, it works as a translator from human to programming language.
Therefore, the presence of the NPL allows conversational AI to be superior to common chatbots, as it enables it to understand human language and issue its responses through messages and audio.
What Are The Benefits Of Investing In Conversational AI?
Now that you know conversational AI’s importance for improving customer service let’s show you the five advantages your company will have when investing in conversational AI. Check out.
Efficient Service Around The Clock
If there’s one thing that customers like, it’s agile and well-done service; that is, efficiency is what the consumer expects when they are served. And not always the customer looks for the company during business hours. Especially now that the world has evolved and even physical companies do virtually, customers send messages daily, anytime.
In this scenario, conversational AI emerges as a solution for serving companies. After all, not all organizations have employees on shifts to have service available 24 hours a day, seven days a week.
So with conversational AI, you can provide efficient service to your customers anytime. As the technology is very intuitive, with clear and fast language, you will provide an agile and accurate service.
Possibility Of Responses In All Channels
In the virtual era in which we live, many customers seek companies through various channels. Some access social networks and other websites, and even those seek assistance via phone calls.
Conversational AI can act on all these channels. Soon, you will serve your customers via WhatsApp, chat on the website, and Instagram, among others.
That way, you can reduce employee costs, as you don’t have to put one for each channel. Just invest in conversational AI, and it will take care of your company’s various means of service.
Greater Security
The security that conversational AI brings is in customer service and the information technology part of the company.
It is essential that those who work online, even if they have a physical store, have a reinforced security system. After all, no one wants their data or their customers leaked.
You can count on the security of conversational AI to take care of the various sectors of your business, from information technology to customer service.
Greater Customization
To perfectly suit your business, conversational AI is customizable. You will have a specific service for your customer. This will bring a better experience for him and increase your company’s reputation in the market because satisfied consumers disclose the work of your supplier.
Because of the personalization, you won’t have to worry about whether your employee is being rude to the consumer or not because conversational AI has been configured to serve your target audience correctly.
Thus, you can allocate your employees to functions that demand more of them since, in customer service and IT security, as we mentioned in the previous topic, the work will be on account of conversational AI.
Cost Reduction In Customer Service
As we covered in the previous topics, the company will reduce costs by investing in conversational AI. This happens, for example, because it will be able to relocate the employee who was explicitly in the service via WhatsApp to another area of the company that needs employees.
That way, you won’t need to hire two employees: one for service and another for the company’s outdated area. Just leave customer service to conversational AI and reassign the worker to another role.
How To Implement Conversational AI In Business?
After all the reasons we gave you to invest in conversational AI, we are now going to explain how to implement it in business.
First, the company must decide which area it will apply Artificial Intelligence, whether it will be in the area of sales, service optimization, or data security or even if it will be implemented in the company as a whole.
Once that’s done, choose which conversational AI you’ll implement. There is the possibility of investing in personal assistants and management applications through the data collected by AI, security mechanisms, and behavior predictions, among others.
Also Read: Features That Can Enhance Machine Learning
