Content marketing is a new marketing proposal. After all, who has never felt bombarded by advertising emails that fill their inbox? Some even without prior registration.
Advertisements are everywhere, even on social media, as we browse our feeds with images of our friends. There is no denying that excessive advertisements end up becoming a problem and sometimes even cause discomfort in those who receive them.
That’s why there’s an intelligent way to advertise: to present relevant content to your audience. In this way, in addition to meeting your customer’s needs, you also promote positive marketing for your brand. And that’s the purpose of content marketing.
The Content Marketing
Content marketing is a strategy for attracting customers by producing diverse and relevant content for the company’s target audience. Instead of offering advertising by itself, you will offer a solution and, together with it, the sale of your product.
This is one of the most innovative ways to generate audience engagement and loyalty. After all, in search of everyday materials, your customers will constantly contact your brand. When necessary, your service will be remembered when making a purchase or referral.
This proposal exists even before its term is defined. The first examples of the use of the strategy can be found in The Furrow (in 1895), the Michelin Guide (in 1900) and the Jell-O cookbook (in 1904). These brands used content production to leverage their sales, indirectly yielding great success.
Applying The Strategy
Although this feature has been used for a long time, there are some essential concepts to remember when producing content. After all, it is necessary to offer what meets the customer’s needs and makes him interested in what is being offered.
Knowing this, one must be aware of social issues and what impacts consumers. Each segment can offer something specific, but some guidelines will generally be common to all areas. That is, you need to adapt your content production to what is happening now in the real world.
Advantages Of Content Marketing
Using content marketing to reach the public has numerous advantages. The main ones are:
- Generate social impact with your brand;
- Increase the number of people who know about your product or service;
- Transform the company and its employees into influential leaders;
- Generate leads by building a subscriber base for your content;
- Reach different audiences according to the content offered.
Furthermore, the contents to be produced and the mechanism for offering them may vary. Whether through social networks, blogs, emails or video platforms, creative freedom allows you to reach different places. Another advantage of content marketing is the variety of resources to produce relevant content, which can be used in:
- Posts on social networks;
- Long or short videos;
- Informative texts;
- Audio files, such as podcasts.
But, besides producing content, it is essential to have a good distribution channel. More intensively, the online medium is one of the most used resources that allows adapting or reorganizing the platforms until reaching the desired format.
It is essential to structure and organize what will be offered, maintaining consistency to educate your client and get them used to waiting for what will be offered. Good results require good strategies, and thus the objective can be reached.
Using Different Branding Strategies
In addition to using content marketing, other strategies can be combined according to the business. An example is using artificial intelligence, which can increase your company’s sales. That is, the brand can use more than one mechanism.
However, using each strategy consciously and with a solid foundation is essential, analyzing the possible results and your actual need. After all, it is necessary to have positive results with the use of engagement mechanisms, and this can only be achieved when a preliminary study is carried out on your target audience.