Business Intelligence: After reading everything about this concept and understanding its advantages, you must wonder how to apply it in practice?
There are some essential points that you should follow when working with Business Intelligence.
Treat Your Data With Quality
In any company that processes data, it is necessary to be attentive to the quality of the information collected and used. They need to be easy to interpret and accessible. For this to happen, have a good infrastructure that delivers the records with agility and integrity.
Investing in security is essential. Therefore, create access rules and have good data governance. If your data is leaked or misused, you can be penalized by the LGPD (General Data Protection Law).
Be Flexible
Understanding what BI (Business Intelligence) is is essential for knowing how to apply it and your business planning plan. In this way, you sustainably continue your business over the long term.
But more than that, you must adapt the process according to changes in the market, new goals, new work routines, and other variables. So always apply BI keeping in mind that you need flexibility.
Know What Your Goals Are
Your company’s Business Intelligence analysts must have a clear view of business objectives. Otherwise, the analysis will not be performed well. So, you already need to have defined the company’s goals, strengths, and weaknesses.
Only after that can you collect and interpret data from various sources in your business. Some of these sources are:
- CRM programs ;
- Marketing automation software ;
- mailing;
- Lead magnets.
What Are The Trends For The Future Of Business Intelligence?
Business Intelligence, like so many other areas, is constantly evolving. Therefore, several trends already permeate us today, and that will become even stronger:
- AI (Artificial Intelligence) -> even if it still looks like something from a movie, artificial intelligence already exists and has been developing more and more. The predictions are that it will improve BI processes and decision making;
- Predictive and Prescriptive Analytics -> Predictive analytics involves predicting the future from data. There are already tools that do this in marketing, such as behavioral targeting, for example;
- Information security -> as it is a technology that reads data, the predictions are that Business Intelligence will become even more secure and confidential;
- People management -> another exciting trend is that BI can help promote knowledge among employees. Teams will be more aware of their mistakes, goals, and objectives.
For sure, Business Intelligence still has a lot to offer companies, both now and in the future. And those who do not adhere to this technology run the risk of being overtaken.
What Are Your Benefits?
The application of Business Intelligence in your company will allow you to manage better and more intelligently. Here are some benefits of this process.
More Assertive Decisions
With Business Intelligence, your company will make data-driven decisions. With more relevant information, your actions going wrong are reduced. BI can help all areas of companies, and in marketing, it can work together with the analysis of metrics and results so that you can make worthwhile investments.
Better Shopping Experience
BI can directly impact the shopping experience and customer satisfaction. Many companies create dashboards to pull data from operations that support customer service or improve customer support. That way, you solve customer problems before they even need to complain.
Competitive Advantage
Another exciting benefit of Business Intelligence is the competitive advantage it gives companies. Organizations that know the market well and study competitors’ performance through data are certainly ahead of the finish line.
In addition, with BI tools, you can predict trends, monitor changes in the market, see the best moment to position yourself, and anticipate customer needs.
Fast And Efficient Reporting
Thanks to BI, you can develop custom reports to monitor KPIs and other information, such as financial, operational, and sales data, for example. These reports are generated in real-time and optimize the productivity of your employees, as they make the process much more efficient.
