Facebook: Check out seven simple and effective tips for your posts to gain more engagement and increase their reach without paying for it.
Posts without likes, decreasing numbers of comments and falling shares. The result? Fan pages with lower engagements and fewer people are reached by the posts. After all, what has been happening with organic reach on Facebook? And more importantly: how to increase the reach of Facebook posts?
The network, which surpassed 2.5 billion users, claims that this drop happens because the competition for attention on the part of companies is increasingly fierce.
Seven Simple And Effective Tips To Increase Organic Reach On Facebook
1 – Ask Questions
If you want more interaction and an audience, you need to give people something to talk about. Propose a topic that makes your followers think and feel like responding. By creating a conversation, you get closer to your audience, discover new possibilities for interaction and expand your organic reach.
2 – Use Images
Images reinforce your brand identity on Facebook and help a lot in the relationship with the user. If your post elicits positive reactions and interactions, you are on the right path to increasing your organic reach.
Facebook is an optical network:
- 93% of the most engaging posts have images.
- 53% more likes on posts with photos.
- 104% more comments on visual content.
That is, for posts with greater reach, try to insert images.
3 – Post At The Right Time
Facebook has peak audience times. During weekdays, especially Wednesdays, the hours from 1 pm to 5 pm are the busiest, peaking at 3 pm.
Catching a ride on the movement can be a good opportunity. However, it can also be a risk, as your post can get lost in the middle of so many others. The important thing is to understand how your consumer behaves. The public’s interest in your product or service can often have specific times.
4 – Frequency Of Posts
Once or twice a day guarantees up to 40% more engagement than three posts in the same period. This shows that quality is better than quantity in Facebook posts.
Keep consistency in the number of posts. If your company has nothing new, explore the world of your niche market. Involve people’s lives and their routines with products or services you offer. There will certainly be no shortage of topics.
5 – Make Use Of Videos
Videos generate much more engagement and reach than text-only posts. There is no need for large productions, but basic care with recording, content, script and creativity are essential for greater reach. We have separated some interesting data about videos on Facebook.
The First Seconds
Create impactful content right from the start. Facebook understands viewing as the number of times the video was viewed for 3 seconds or more.
Think of short videos; videos less than 21 seconds tend to have a lot more full views than others.
Upload Your Video Via Facebook
Facebook prioritizes content inserted directly from your media, so avoid YouTube to leverage your reach. Upload your video directly to the net; the result is much higher.
6 – Catch A Ride In The Moment
Another interesting point to increase your reach is to fit topics of the moment relating to your market theme. But be careful not to miss the right time of the campaign. Talking about the meme from two weeks ago now, for example, could burn your brand and make room for jokes on your profile.
Also, make sure that the subject is “pop” . You may be talking about a topic that almost no one has followed and may not understand the context of your post. See the example below, where we used a meme of the moment adapted for Facebook:
7 – Show That You Are Present
One of the biggest factors of engagement and reach is interactions, so show that you are there. Answer all questions asked by your fans. If you don’t have an answer right away, such as a delay in the delivery of a product or a software failure, let us know that you will bring the information as soon as possible or indicate a channel prepared for service.