Business Growth Strategies: The health of the organization is an essential item for the growth strategy. After all, the business needs to develop safely and sustainably with the lowest possible risk. ...
Business Process: Organizing and controlling the commercial process makes a lot of difference in a company’s participation in the market. It is an important challenge to be faced by any manager....
CRM works as a database in which relevant information is stored about the behavioral characteristics of customers throughout their relationship with a given company. As we mentioned above, a CRM...
Coolhunting: what is it, do you know? The term in English refers to the profession of researching trends, that is, what will be considered “cool” in the future. This marketing term emerged...
The importance of branding for a business is enormous, as this strategy is linked to the generation of brand value. With it, a unique perception of a company’s products and ideals is created in ...
KPI: No matter what the segment or size of a business, the choice of its strategies will always converge on a single point in common: achieving success. However, not all managers are aware that the us...
B2B Sales: One of the best ways to ensure a good business plan is to get to know different models until you find the one that makes the most sense for your company. Knowing more about B2B sales strate...
Data-Driven company: With processes increasingly digitized, data has become one of the most valuable assets for companies. However, more than having a good database is required. More than that, it is ...
In today’s fast-paced and competitive business environment, providing excellent customer service has become increasingly important for companies to succeed. Not only does it help build strong re...
The level of productivity platform in some companies is well below ideal. According to a study, only 39% of the workday is productive. This problem puts the business at risk and generates a disadvanta...
