Google Ads or Facebook Ads: The dissemination of brands and products on the internet is quite versatile and allows even small businesses to reach their target audience relatively simply and practically.
In this scenario, advertising is also essential for brands. And how do we promote products and services in the digital environment? Today, there are two very efficient tools: Google Ads and Facebook Ads. But when choosing which option is the best, it is not always easy to make the right decision.
After all, which is better: Google Ads or Facebook Ads? First, it is essential to understand the differences between these two features and how they can bring good results to your business.
Do You Know What Paid Media Is? What Are The Advantages?
First of all, know that when we talk about Google Ads and Facebook Ads, we are talking about paid media. Therefore, knowing what paid media is, it is essential to understand whether it is worth investing in Google or Facebook Ads.
We can say that paid media is any form of promotion of a brand, product, or service in which you pay to broadcast content in a space in the digital environment and reach the desired target audience. When it comes to paid online media, the main channels are:
- social networks (Instagram, Facebook, Twitter);
- search networks (search engines such as Google).
It doesn’t matter if the chosen medium is Google Ads or Facebook Ads. Investing in digital advertising can bring many advantages to your business. Still not convinced? So, check out some benefits of paid media.
In organic media, results take some time to be achieved. But in the paid press, it is possible to get a return in a short time, of course, as long as a good strategy is put together. This is because the reach of communication is much greater.
It doesn’t matter if the investment is high or low; measuring results is essential to evaluate the strategy and what can be improved. In all paid media channels, you can find excellent measurement tools.
Increase In Visibility
Visibility is one of the results expected by a company that invests in Google Ads or Facebook Ads, for example. In this sense, paid media is advantageous because it allows more people to become aware of the product or service offered.
Ease Of Audience Segmentation
The right message for the person is undoubtedly one of the pillars of a good communication and dissemination strategy in the digital environment. Today, the leading paid media tools have features that make targeting audiences easier.
There are many possibilities when it comes to paid media. For that reason, let’s talk a little more about Google Ads and Facebook Ads to find out which is better.
Google Ads: What It Is, How It Works, And Benefits
Google Ads is Google’s ad platform. Basically, through Google Ads, brands pay Google to stand out on the internet whenever users do some research on specific terms and keywords.
And it’s not about appearing to just anyone but to a targeted and qualified audience. Here you can create your campaigns, following guidelines that make sense for your business and are oriented towards specific goals.
To advertise on Google Ads, you can follow four paths:
- Search network (search engines)
- Display (ads shown on websites and blogs, the main options being text, Gmail, banner by an app)
- Ads in apps
- Ads on YouTube
Facebook Ads: What It Is, How It Works, And Benefits
And Facebook Ads, in turn, is nothing more than Facebook’s paid media system. It is possible to create campaigns to publicize a brand, product, or service through Facebook and Instagram, two of the most popular social networks.
As with Google Ads, Facebook Ads enable campaigns to target the right people with the right message. Sponsored content appears through a system that crosses location, interests, age, gender, and other data that can help create a specific audience.
Here the visual of the ad gains even more relevance. After all, it is impossible to deny that publications on both Facebook and Instagram need to combine written content and good images to attract followers’ attention.
What’s The Best Option?
Now the question that doesn’t want to be silent: Google Ads or Facebook Ads, which is better? The truth is that there is no single answer. Both options are highly advantageous and can bring excellent results for your business.
What we can say is that knowing your target audience is essential. That is, researching the habits of these people in the digital environment, questioning which social networks they use the most, and how they search for information about products and services is an excellent way to choose which type of paid media to invest in. A good alternative is to invest in both Google Ads and Facebook Ads.
The main thing is to assess whether you have the budget to invest in both, primarily if your target audience uses both Google and Facebook. With the help of an excellent digital marketing team, this choice becomes simpler and is guided by subject matter experts.
Also Read: 5 Mistakes Companies Make On Social Media