Around millions of people are on Facebook, according to a survey by the company released this year. They are monthly active users, of which 90% access the social network through mobile devices, mainly cell phones.
This information is enough to give an idea of the importance of this tool for the companies’ communication strategies. It justifies all care with the posts on your Page on Facebook.
Acting on Facebook is not about creating a Page and waiting for clicks. To have concrete results, it takes a lot of work and, above all, planning. Mistakes can lead to publications without effect or even compromise the company’s reputation.
We listed 07 essential precautions for your company to do well on Facebook to avoid this problem.
Invest In The Quality Of Your Page On Facebook
Most of the time, the company, trying to maintain its Page’s dynamism, posts as much content as possible, wanting to stand out in any way possible.
Exaggerating posts does not guarantee visibility or engagement, and your business can be seen as annoying, with shallow content, and without relevance to people.
Care must be taken with the quality of the posts so that it reflects positively on the company’s image. Without relevant content, there is no engagement, that is, comments and shares. It’s better to have one creative piece of content than three dull ones.
Research the times with the most engagement on Facebook (when more people interact online) and schedule your posts for those times. Use good images or videos in your posts and respond to your followers’ comments. All these stimuli generate excellent results.
Creating a Page and sporadically abandoning or updating it is pointless. The lack of periodicity affects performance and negatively influences the brand image. It is important to keep it updated, even if the frequency is moderate.
As this is an institutional Page, the planning must follow the same seriousness given to the company’s other marketing actions. An editorial calendar for planning and posting content is critical to Page growth.
Close Focus On Actions
It is also very common for companies to offer all products and services to all social network users to reach as many people as possible. However, this rarely happens because the content circulating on Facebook is valuable, making it impossible to stand out for the amount in this sea of posts.
The best strategy, in this case, is to focus on a well-defined target audience. The brand’s visual identity must be present on the cover, logo, images, and videos of publications and in the language used.
Determine your brand style and be authentic. From these factors, you will awaken people’s interest. Highlight your strengths and publicize your expertise, so your company can become an authority on a subject and build a loyal audience.
Know Your Target Audience In Depth
There needs to be more than just knowing your target audience’s age range and location. You need to know your personal preferences, cultural roots, and behavioral profile; to compose a complete personality. This makes it easier to identify you from the crowd and helps create content that attracts your attention.
With it, your Page will attract your target audience and gain followers. Facebook itself shows this information to you. From them, it is possible to analyze the data and correctly trace the characteristics of your audience.
Always Monitor The Results
The only way to know if your actions on Facebook are performing as expected is to monitor the results of the posts. Facebook automatically reports each post, so you and your team collect this data and analyze the reach of each post.
These reports are essential for you to plan the content according to the topics of greatest interest to the target audience, which generates more interactions and arouses curiosity.
Please pay special attention to the posts that most encourage your audience to comment and share, and posts like this make the difference between the professional Page and the others.
Avoid Publishing Only Products And Services
Facebook is a relationship network; it is not a platform for disclosing prices and offers. There are other very good platforms for this. Social Network is a territory of sharing and interaction. So the focus is not on ads.
People are on Facebook to be entertained and want to avoid coming across Page advertising products. For your Page to be relevant, generate engagement, and greatly impact the right audience, it is necessary to share interesting content in a much larger volume and for much longer than campaigns with commercial ads.
Therefore, explore the content with curious images and videos so your publications have a more playful character. It is suggested that for every 3 content posts, 1 is about a product or service.
Respond Promptly And Cordially
News on the Internet spreads at an incredible speed, and this requires that your response to users of social networks is also very fast, practically immediate.
People on the Internet tend to be shortsighted. Therefore, a prompt response to a demand, meeting the customer’s needs, generates admiration. He realized that the company was interested in and respected what he wrote.
Also Read: What Are The Benefits Of Facebook ADS?