Culture and Business: Culture is essential for people’s engagement. In this new operating model that many companies are experiencing through the Home-office experience, it is also necessary to think about new management, positions, and team functions.
Since the recent digital transformation has further reinforced the human-centered structure, in which people are at the center of the strategy and not the product, the objectives and tasks of teams in the various areas of a company are increasingly connected. In this sense, Brand Innovation is a valuable strategic approach for the new times.
According to Microsoft research on remote work, which monitors a group’s brain activity and heartbeat, people find collaboration challenging. However, something unexpected was discovered: when two people work together remotely, their brain waves suggest it is more challenging to work together again physically. This confirms that the world is indeed migrating to a new working format.
Undeniably, the social connection and work strategies created when working in person were quickly transferred to the remote environment, but the opposite did not. This reinforces how fundamental a company must build its corporate culture to maintain a healthy work environment, virtual or not.
Corporate culture is a set of guidelines focused on strategic planning involving a series of factors, such as purpose, values, positioning, code of ethics, etc. In other words, a good culture inspires employees and leaders to walk simultaneously towards the organization’s goals.
In this sense, we present here some models for you to identify if any of them are your organization’s.
Organizations that are guided by the culture of power are those that focus leadership on a single person. In this model, employees are often encouraged and induced to achieve results, having this as the primary goal of the work.
This format is widespread in smaller companies, and the chances of internal conflicts are great as employees are not encouraged to develop their skills.
The role that each employee performs is the main focus. Therefore, the hierarchy is well established, so the company experiences a certain lack of flexibility in the execution of tasks. Each employee has as a priority only to carry out what has been assigned to him.
As the procedures are plastered, there is little desire to bring new ideas and different visions. The result is a slowdown in work as professionals are not concerned with their growth.
In the corporate culture of tasks, people’s primary focus is on solving problems, escaping the commonplace, monotony and predictability.
The task culture has professionals who dominate their areas of expertise and generally bring a lot of knowledge and experience to the companies they work for. Freedom is given to employees, and so many ideas arise naturally and excitingly, motivating and engaging people. Undeniably, the task culture is a good model of desirable culture for organizations to mirror.
With the main objective of valuing its employees and their work, the people culture is very positive for companies in general.
Always focused on the professional growth of talents, this practice aims to involve and integrate the entire team. The employee is constantly engaged in bringing his vision into the company; after all, the employee is a fundamental part of the organization.
In this type of culture, the career plan and talent retention are well worked out by the managers and the formation of leaders is also frequently encouraged so that the company does not stop growing, even with internal changes.
Branding Innovation As A Strategy
Now aware of the types of culture, the first step is to exchange information with managers from all areas of the organization and conclude the best path to the corporate environment.
It is necessary to be clear about the company’s purpose and, from that point on, what is the desired relationship with professionals, suppliers and stakeholders. There is no lack of evidence and statistics that purpose is the foundation of modern companies. In this context, Brand Innovation is an exciting strategic approach to the search for transformation. It promotes and implements innovation, transforming reality for the different fronts of companies.
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