To implement relationship marketing in your company, first, it is necessary that everyone in the company is engaged with the organizational culture and has good customer service training. ...
Having email marketing templates for each type of contact, situation, or brand interaction with a user may seem laborious. Still, afterward, it will be a considerable time and money saver. There are b...
Facebook Power Editor: Social networks are virtual channels for serving ads, such as Facebook and Instagram. However, many campaigns (ad sets) on the air make it difficult to highlight a specific busi...
Conversational Marketing: One of the main objectives of companies is to invest in new customer relationship strategies to ensure good experiences. And conversational marketing is one of those tools. T...
Content Marketing: Creating content for your blog is a great way to educate your customer, increase your brand authority and close deals. However, knowing how to plan content marketing for your blog c...
Gamification: Digital games are a worldwide phenomenon that moves billions of dollars every year. They are no longer considered children’s things and are admired by people of all ages. In additi...
There is great competition, and therefore an excellent search for information on marketing strategies for Technology companies, as the IT segment is among those that invest the most in Digital Marketi...
IT and Marketing: Data collection and analysis technologies, such as big data analytics software, have become critical to planning and executing more efficient corporate strategies. In the case of mar...
CRM and Marketing Automation: A sales CRM can help optimize company processes such as acquiring new leads, organizing contacts, improving customer relationships, etc. The integration of this tool can ...
Market segmentation identifies a portion of the market with similar characteristics, needs, habits and consumer preferences. Although human behavior seems subjective and abstract, it is possible to qu...
